Client
8 Million Stories (8MS) is an Edinburgh-based Digital Agency specialising in creating global digital strategies and services in paid media, SEO, social media, and data analytics.
objective
Design and create the financial services launch campaign for a new financial product, choosing an established UK financial services brand such as a bank or insurance provider.
This was a final stage interview task.
solution
Deconstruction helped identify the audience for Lloyds, which in turn defined the communicational tone and style. Ast the product could be crafted to needs with near complete creative autonomy, the solution activated personal connections of the audience to answer their lifes' big financial questions. It landed an offer.
